Notes from inside the work
Ideas worth
leaving open.
Essays, experiments and field notes from marketing, AI, software and the life around the work.

Why Some Startups Remain Startups Forever: 10 Red Flags Before You Join
If a company still calls itself a startup after five years, 50 people, and four pivots, it is not a startup. It is a company that refused to grow up. Here's how to spot the difference.
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Mistakes I Made While Vibecoding My SaaS, YTMetrix, and Why I'm Open Sourcing It
A founder postmortem on building a YouTube analytics platform nobody asked for, the pivots that consumed months of my life, and why giving it away is the best decision I've made.
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What is a No-Code Platform in 2026 and How to Get Started with No-Code Development
No-code doesn't mean no-brainer. The skills have just shifted from syntax to structured thinking, clear articulation, and logical reasoning.
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From Prompt to Production: The Real Difference between Design and Engineering
Design is the act of crafting a solution from A to Z. Engineering is the grueling, invisible work of addressing everything from B through Y.
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The Ultimate Guide to Building a Bulletproof RaspberryPi (RPi) Homelab in 2026: From Zero to Coolify
A comprehensive guide to transforming a Raspberry Pi into a professional-grade server using Ubuntu Server, Coolify, and Cloudflare Tunnels.
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To err is human
In a world of perfect AI, our imperfections are what make us irreplaceable.
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Building a no-code AI content recommendation and RAG bot for Slack using Make, OpenAI APIs, Notion and Pinecone
A Slack bot that takes customer call recording snippets as input and sends out top 5 recommendations of testimonials, products and modules contextually relevant for the customer.
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