Unifize
Making a team’s knowledge useful to the people it wants to reach.
The work archive · 2017—now
One practice.
Seven chapters.
Creative work became marketing. Marketing became systems. Systems became software. Filter the groupings, then open a project or a chapter.
Dukaan
Finding the story while the business was finding its scale.
YTMetrix
An analytics SaaS, built in public. Including the parts I got wrong.
Eostrix
The business where I learned what it means to put my own judgment on the line.
Ankur Warikoo
Building a personal brand, and learning what a good team feels like.
QuarkMe
Learning to lead creative work outside familiar territory.
Become
Where I started connecting curiosity with a creative practice.
Along the way
A practice is also the people who let you do the work.
