UTM Builder

Build campaign URLs with UTM parameters. Preview, validate, and copy tracking links instantly.

Website URL *

Campaign Source *

Campaign Medium *

Campaign Name

Campaign Term (optional)

Campaign Content (optional)

How UTM Builder Works

UTM (Urchin Tracking Module) parameters are tags appended to URLs that help analytics platforms like Google Analytics attribute traffic to specific campaigns. The five standard parameters are: utm_source (traffic origin), utm_medium (marketing medium), utm_campaign (campaign name), utm_term (paid search keywords), and utm_content (A/B test differentiation).

Using consistent UTM naming conventions is critical for clean analytics data. Best practices include using lowercase, hyphens instead of spaces, and a standardized taxonomy across your organization.