---
title: "Unifize"
slug: unifize
url: https://ashwat.me/work/unifize
author: "Ashwat"
description: "Making a team’s knowledge useful to the people it wants to reach."
tags: ["Marketing systems"]
---

# Unifize


## My part in the story

Where I turned knowledge into a content-generating engine, and content into a revenue-generating engine, driving GTM for new products through a content-first approach, while building 800+ Notion tables and enabling Sales & Marketing to do their jobs well.

## Connecting the work

My work brought content, product launches and sales enablement together. I built a network of Notion tables to organize the knowledge behind that work.

The part I care about is the connection: a story should help someone understand the product, and the system behind it should help the team keep telling it well.

—

Role: Content strategy & marketing systems
Canonical: https://ashwat.me/work/unifize
JSON-LD: https://ashwat.me/work/unifize.jsonld
- Project: [Unifize Blog](https://ashwat.me/work/unifize/unifize-blog)
- Project: [Product surface](https://ashwat.me/work/unifize/product-surface)