---
title: "Dukaan growth story"
slug: dukaan-growth-story
url: https://ashwat.me/work/dukaan/dukaan-growth-story
author: "Ashwat"
description: "Public writing from the years Dukaan was finding its scale."
category: "Dukaan"
---

# Dukaan growth story


The Dukaan blog is the public record of a company still forming its story. My part in that chapter was founding marketing: keeping narrative and growth in the same room.

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Chapter: [Dukaan](https://ashwat.me/work/dukaan)
Canonical: https://ashwat.me/work/dukaan/dukaan-growth-story
JSON-LD: https://ashwat.me/work/dukaan/dukaan-growth-story.jsonld