---
title: "Dukaan"
slug: dukaan
url: https://ashwat.me/work/dukaan
author: "Ashwat"
description: "Finding the story while the business was finding its scale."
tags: ["Brand & storytelling"]
---

# Dukaan


## My part in the story

The rocketship where I learned to fuse storytelling with scale. Joined the team out of admiration for the founders and trust in the early mission of the company. Experienced the zero-to-one growth and contributed as the founding marketer in a company run by my mentors.

## Storytelling at speed

I joined because I believed in the founders and their early mission. Working through the company’s zero-to-one phase brought storytelling and growth into the same room.

The work samples below show the brand and content context. My experience here shaped how I think about making creative work useful to a growing business.

—

Role: Founding marketer
Canonical: https://ashwat.me/work/dukaan
JSON-LD: https://ashwat.me/work/dukaan.jsonld
- Project: [Dukaan growth story](https://ashwat.me/work/dukaan/dukaan-growth-story)
- Project: [Brand campaign](https://ashwat.me/work/dukaan/brand-campaign)