---
title: "Become"
slug: become
url: https://ashwat.me/work/become
author: "Ashwat"
description: "Where I started connecting curiosity with a creative practice."
tags: ["Creative direction"]
---

# Become


## My part in the story

The origin story – and the place of my becoming. If life had a before-after, then this experience sits right in the middle. I explored every dimension of my creativity and learned the fundamentals of design thinking while working with some of the biggest and boldest brands in the country.

## The beginning of the practice

I explored different sides of my creativity and learned the fundamentals of design thinking. Working with established brands gave those ideas a practical setting.

It is the earliest chapter in this archive, and the foundation for the work that followed.

—

Role: Creative & design practice
Canonical: https://ashwat.me/work/become
JSON-LD: https://ashwat.me/work/become.jsonld
- Project: [Early design practice](https://ashwat.me/work/become/early-design-practice)